Host Plans & Promotions Terms

1. About these terms

These terms apply when a Host buys a subscription plan, a promotion or a Verified badge on PullUp. They form part of the Host Agreement. Prices are shown in Backstage before you pay, and the price shown at checkout is the price you pay.

Every purchase is paid through our RBI-authorised payment partner. As with ticket purchases, a payment processing fee of 2% plus GST at 18% on that fee is added at checkout. No platform fee is charged on these purchases.

2. Subscription plans

Every host profile starts on the free plan. Paid plans add capacity, visibility and tools:

• Opener (Free): 2 active events at a time; 300 tickets per event; 3 ticket types per event; 1 early-bird tiers; 2 active promo codes; 1 team members; 1 follower notifications per week; no included Spotlight credits or Takeovers; no recurring events; basic analytics; no ranking boost; community support.
• Hype (₹1,499 per month, or ₹14,990 per year): 6 active events at a time; unlimited tickets per event; unlimited ticket types per event; unlimited early-bird tiers; 15 active promo codes; 5 team members; 3 follower notifications per week; 2 Spotlight credits and 0 Takeovers per month; recurring events; advanced analytics; small ranking boost in search and on the map; email support.
• Headliner (₹4,999 per month, or ₹49,990 per year): 15 active events at a time; unlimited tickets per event; unlimited ticket types per event; unlimited early-bird tiers; unlimited active promo codes; 20 team members; 7 follower notifications per week; 6 Spotlight credits and 1 Takeover per month; recurring events; advanced analytics with CSV export and area benchmarks; priority ranking boost in search and on the map; custom ticket branding; 50% off the Verified badge fee; priority support.

Billing

• Plans are prepaid for a month or a year. Annual plans cost 10 months’ price for 12 months.
• Plans never renew or charge automatically. We do not store your card for recurring payments.
• Renewing, or switching to a lower plan, opens 7 days before your current plan ends, and the new period starts when the current one ends. We remind the owner 3 days before a plan ends.
• Upgrading starts immediately. The unused days of your current plan are credited, pro rata, against the price of the new plan.
• If you don’t renew, your profile moves to the free plan when the paid period ends. Events that are already live keep running, but new events, ticket types, promo codes, team members and promotions must fit within the free plan’s limits.

Cancellations and refunds

• Paid plan periods are non-refundable once they have started, including if you stop hosting, delete your account, or your profile is suspended for breaching our rules.
• If you are charged but the plan is not activated because of a technical error, or you are charged twice, we refund the full amount automatically.
• If we materially reduce a paid plan’s features during a period you have paid for, you may ask for a pro-rata refund of the unused days.

3. Promotions

• Spotlight: your event is featured in the Discover feed in its city, for ₹499 per day.
• Takeover: a full-width banner on the home screen in your event’s city, for ₹2,999 per day. Only 2 Takeover slots are available per city per day.
• Push Blast: a one-off notification about your event to users in its city whose music and event interests match it and who don’t already have a ticket, for ₹999 per blast. One blast reaches at most 5,000 people, and only 3 blasts are sent per city per day across PullUp.

Rules

• Spotlight and Takeover are booked by whole days in Indian Standard Time, up to 7 consecutive days per booking.
• A Takeover slot is held for you for 15 minutes while you pay. If your payment arrives after the slot has been taken by someone else, you are refunded in full automatically.
• Spotlight and Takeover credits included in your plan are counted per day of promotion, reset at the start of each calendar month (IST), do not carry over, have no cash value, and end if your plan lapses.
• Every promoted placement is labelled “Promoted”. Push Blasts respect each user’s notification settings and daily limits on promotional notifications. Users under 18 never receive Push Blasts about adult-only events.
• Promotions must follow our Community Guidelines. We may decline or stop a promotion that breaks them.
• Promotions do not guarantee any number of views, clicks or ticket sales.

Cancellations and refunds

• Promotions are non-refundable once they have started.
• If you cancel your event, any scheduled or running promotion for it stops and is not refunded.
• If we decline a promotion before it starts for any reason other than a breach of our rules, or a technical fault on our side prevents it from running, we refund the unused days or the blast in full.

4. Verified badge

• The Verified badge costs ₹4,999 and lasts 365 days, after which it must be renewed. Some plans include a discount on this fee.
• To apply, you submit details about your business, supporting documents (such as licences and registrations) and links to your online presence. Our team reviews every application manually. Documents are stored privately and are visible only to our review team.
• The fee pays for the review and is non-refundable once your application has been submitted, whatever the outcome. If your application is rejected, you can fix the issues and resubmit once without paying again.
• We may revoke a badge, without a refund, if we find that information in the application was false, or if you breach the Host Agreement.

5. Invoices

Each purchase shows a full price breakdown in Backstage, which you can use as your payment record. If you need a formal invoice for your accounts, email operations@pullupnow.in with your host name and the purchase date.

6. Contact and grievances

Questions, requests or complaints about this document or anything else on PullUp: email operations@pullupnow.in. If you’re writing about an error, include the reference code shown in the app so we can find your case quickly.

Grievance Officer (Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Consumer Protection (E-Commerce) Rules, 2020 and the Digital Personal Data Protection Act, 2023): Chaz Orione D'Rozario, Grievance Officer, PullUp, Marisa Apts, D'Monte Park Road, Bandra West, Mumbai, Maharashtra 400050, India. Email: operations@pullupnow.in with “Grievance” in the subject line; phone: +91 89281 90029. We acknowledge every grievance within 24 hours and resolve it within 15 days of receiving it. Escalation routes are on our Contact & Grievance Redressal page (pullupnow.in/legal/contact).